Tablet and eReader Research

There are incredible resources available through the IU library. MarketLine Business Information provides profiles including SWOT analysis and competitor comparissons. DataMonitor can also provide 5-forces analysis. MarketResearch.com provides very specific market/industry reports that digs more deeply into drivers and segmentation.

Since Tablets and eReaders are relatively new products it is important to quantify the total market that might be available. The Mintel system provides research for consumer products that includes market size, forecasts, competitive context, segment performance and information about retail channels. All of this information is important to gather before choosing how to segment and position a new entry into the Tablet/eReader market.

By using the resources available through IU, we should be able to determine the key triggers and consideration factors for potential customers of a tablet and/or ereader. These key points need to be communicated to the client so that they can serve as background when presenting a suggested product. The client needs to understand what customer needs we think the product can meet. This background will also help explain possible promotional and channel strategies.