Week 3 Goals

For this week, with the focus on segmentation and its relationship to data, I intend to focus on the provided readings in the book as well as the introductory lecture and suggested TED talks. Often when working in business, the everyday requirements of keeping regular things on track prevents people from taking a step back and critically looking at data. If more time were set aside to really dig into data and how to translate it into segments and eventually products and promotional strategies that better meet consumer needs, I would venture to say that most companies would find themselves more profitable in the long term. By reengaging the process consumer research and the synthesis of actionable takeaways, hopefully I will be able to bring some of this week's material to more of an important focus in my organization.