For this week, I intend to dig more deeply into the obsess over the consumer topic presented by the video for week 1. I will read the second chapter in the book as well as watch the recorded video.
The obsess over the customer concept is an interesting one as I feel like my company doesn't consistently focus on the customer. Instead we focus on competitors and keeping things the way they have always been. Some of the senior leadership doesn't have the courage to venture into the unknown. This is often a problem as our customers and competitors are progressing while we are remaining stagnant. I tend to believe that with a significantly smaller budget than others, we need to be more creative and resourceful than we are. With an analysis of external factors, hopefully I can shed some light on some of the drivers that are currently affecting us.
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