Week 10 Goals

For this week, I will read over the two articles on Brand Valuation and the Mismanagement of Customer Loyalty. I will also view the two videos on CRM and also the breeze session about branding and how to value them. Since this week is the first lesson in the "think long term" section, it will be interesting to think of both customer relationship management and brand value in the context of the long term value and success of a firm. I will also begin working on the Tiger Woods brand valuation project for submission next week.