Week 7 Goals

Based on the Cleo case that I read last week and the pricing considerations that will be presented by the course curriculum this week, I plan to dig deeper into my understanding of the many decisions that take part in product launches and introductions. I am hoping that the discussion in the live Breeze section will further enhance my understanding of the Cleo case and business problems that need to be addressed when putting a launch plan together. I think the real question is, does success in one market indicate success in another, similar yet different one?